Public Perception of the Palm Oil Industry in Banda Aceh: Insights into Environmental, Social, and Sustainability Issues

Abstract

Indonesia is the world’s largest producer of palm oil, a vital contributor to its economy, employment, and renewable energy goals. However, the industry faces growing scrutiny due to its environmental and social impacts, such as deforestation, biodiversity loss, and land conflicts with indigenous communities. This study investigates public perception of the palm oil industry in Banda Aceh, with a focus on sustainability and the role of sustainable marketing. Using a quantitative survey of 190 respondents and binary logistic regression analysis, the research finds that demographic variables—such as age, education, and region—do not significantly influence perception. Instead, factors like knowledge of the industry, perceived environmental and social impacts, and trust in sustainable marketing (e.g., RSPO/ISPO certification) strongly affect public attitudes. These results suggest that enhancing public awareness and implementing transparent, sustainable marketing strategies are crucial for reshaping public perception. The study offers strategic recommendations for industry stakeholders, government, and the public, while acknowledging limitations in regional scope and the need for further qualitative and longitudinal research.

Keywords: Public Perception, Palm Oil Industry, Banda Aceh, Sustainability, Environmental Concerns, Social Aspects