THE APPLICATION OF TPB ON INBOUND MUSLIM TRAVELLERS’ REVISIT INTENTION TO MALAYSIA
Abstract
International tourism including Muslim tourism segment shows incredible growth year by year. Thus, it is not surprising when repeat visitation in the Muslim tourism segment is fast becoming the focus of destination marketers. However, the antecedents of Muslim travellers repeat behaviour are still vague. On the other hand, although revisit intention is considered as a valuable concept in predicting future revisit behaviour, studies on Muslim travellers in this area are still limited compared to other travellers. As religious facet represents one of the important factors in the decision-making process concerning travel destination, it is crucial to highlight the importance of Islamic attributes’ influence on Muslim travellers behaviour. Further, this paper also will propose a framework based on the Theory of Planned Behaviour to study the antecedent of inbound Muslim travellers’ revisit intention to Malaysia as it will become an indicator for their actual revisit behaviour. Consequently, a research is proposed on how Muslim travellers’ attitude towards Islamic attribute of destination, subjective norm and perceived behavioural control influence their repeat visit in Malaysia. The finding(s) will provide valuable information for Malaysian tourism marketing and planning organisations to implement effective marketing strategies and develop tourism products that will encourage Muslim travellers’ revisit.
Keywords: Muslim Travellers, Islamic Attributes of Destination, Revisit intention, Theory of Planned Behavior.
References
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Ajzen, I. (2006). Behavioral Interventions Based on the Theory of Planned Behavior.
Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behaviour.
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Ali, S., & Mohd Safar, H. (2012). Factors and Competitiveness of Malaysia as a Tourist Destination: A Study of Outbound Middle East Tourists. Asian Social Science, 8(12), 48–54. https://doi.org/10.5539/ass.v8n12p48
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Battour, M., Ismail, M. N., & Battor, M. (2011). The Impact of Destination Attributes on Muslim Tourist ’ s Choice. International Journal of Tourism Research, 13, 527–540.
Battour, M. M., Battor, M. M., & Ismail, M. (2012). The Mediating Role of Tourist Satisfaction: A Study of Muslim Tourists in Malaysia. Journal of Travel & Tourism Marketing, 29(3), 279–297. https://doi.org/10.1080/10548408.2012.666174
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Borzooei, M., & Asgari, M. (2013). Establishing a Global Halal Hub: In-Depth Interviews. International Journal of Academic Research in Business and Social Sciences, 3, 169–181. https://doi.org/10.6007/IJARBSS/v3-i10/288
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Chang, L. L. (2013). Influencing Factors on Creative Tourists’ Revisiting Intentions: The Roles of Motivation, Experience and Perceived Value.
Chen, C. F., & Chen, F. S. (2010). Experience Quality, Perceived Value, Satisfaction and Behavioral Intentions for Heritage Tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/j.tourman.2009.02.008
Chen, J. S., & Gursoy, D. (2012). An Investigation of Tourists’ Destination Loyalty and Preferences. International Journal of Contemporary Hospitality Management, 13(2), 79–85.
Chen, M. F., & Tung, P. J. (2014). Developing an Extended Theory of Planned Behavior Model to Predict Consumers’ Intention to Visit Green Hotels. International Journal of Hospitality Management, 36, 221–230. https://doi.org/10.1016/j.ijhm.2013.09.006
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Collum, K. K., & Daigle, J. J. (2015). Combining Attitude Theory and Segmentation Analysis to Understand Travel mode choice at a national park. Journal of Outdoor Recreation and Tourism, 9, 17–25. https://doi.org/10.1016/j.jort.2015.03.003
Darnell, A. C., & Johnson, P. S. (2001). Repeat visits to attractions : a preliminary economic analysis. Tourism Management, 22, 23–26.
Duman, T. (2011). Value of Islamic Tourism Offering : Perspectives from the Turkish Experience. In World Islamic Tourism Forum (pp. 1–18).
Eid, R. (2013). Integrating Muslim Customer Perceived Value ,
Satisfaction , Loyalty and Retention in the Tourism Industry : An empirical study. International Journal of Tourism Research, 1–12. https://doi.org/10.1002/jtr
Essoo, N., & Dibb, S. (2004). Religious Influences on Shopping Behaviour: An Exploratory Study. Journal of Marketing Management, 20(7–8), 683–712. https://doi.org/10.1362/0267257041838728
Farahdel, F. (2011). Islamic Attributes and Its Impact on Muslim Tourists’ Satisfaction: A Study of Iran.
Flambard-Ruaud, S. (2005). Relationship Marketing in Emerging Economies: Some Lessons for the Future. Vikalpa, 30(3), 53–63.
Gayatri, G., & Chew, J. (2013). How do Muslim Consumers Perceive Service Quality? Asia Pacific Journal of Marketing and Logistics, 25(3), 472–490. https://doi.org/10.1108/APJML-06-2012-0061
Gayatri, G., Hume, M., & Mort, G. S. (2011). The Role of Islamic Culture in Service Quality Research. Asian Journal on Quality, 12(1), 35–53. https://doi.org/10.1108/15982681111140534
Gursoy, D., Chen, J. S., & Chi, C. G. (2014). Theoretical Examination of Destination Loyalty Formation. International Journal of Contemporary Hospitality Management, 26(5), 809–827.
Han, H., Hsu, L. T., & Sheu, C. (2010). Application of the Theory of Planned Behavior to Green Hotel Choice: Testing the Effect of environmental friendly activities. Tourism Management, 31(3), 325–334. https://doi.org/10.1016/j.tourman.2009.03.013
Han, H., & Kim, Y. (2010). An Investigation of Green Hotel Customers’ Decision Formation: Developing an Extended Model of the Theory of Planned Behavior. International Journal of Hospitality Management, 29(4), 659–668. https://doi.org/10.1016/j.ijhm.2010.01.001
Hanzaee, K. H., & Ramezani, M. R. (2011). Intention to Halal Products In THe World Markets. Interdisciplinary Journal of Research in Business, 1, 1–7.
Henderson, J. C. (2003). Managing Tourism and Islam in Peninsular Malaysia. Tourism Management, 24(4), 447–456. https://doi.org/10.1016/S0261-5177(02)00106-1
Henderson, J. C. (2011). Religious Tourism and Its Management: The Hajj in Saudi Arabia. International Journal of Tourism Research, 552(December 2010), 541–552.
Hong, S. K., Lee, S. W., Lee, S., & Jang, H. (2009). Selecting Revisited Destinations. Annals of Tourism Research, 36(2), 268–294. https://doi.org/10.1016/j.annals.2009.01.001
Huang, S. S. (2006). The Effects of Motivation, Past Experience, Perceived Constraint and Attitude on Tourist Revisit Intention.
Huang, Y. C. (2009). Examining the Atecedents Of Behavioral Intentions in a Tourism Context.
Jang, S., & Feng, R. (2007). Temporal Destination Revisit Intention: The Effects of Novelty Seeking and Satisfaction. Tourism Management, 28(2), 580–590. https://doi.org/10.1016/j.tourman.2006.04.024
Kastenholz, E., Eusebio, C., & Carneiro, M. J. (2013). Studying Factors Influencing Repeat Visitation of Cultural Tourists. Journal of Vacation Marketing, 19(4), 343–358. https://doi.org/10.1177/1356766713478297
Khan, A. H., Haque, A., & Rahman, M. S. (2013). What Makes Tourists Satisfied? An Empirical Study on Malaysian Islamic Tourist Destination. Middle-East Journal of Scientific Research, 14(12), 1631–1637. https://doi.org/10.5829/idosi.mejsr.2013.14.12.2250
Kim, M. J., Jung, T., Kim, W. G., & Fountoulaki, P. (2015). Factors Affecting British Revisit Intention to Crete, Greece: High vs. Low Spending Tourists. Tourism Geographies, 1–27. https://doi.org/10.1080/14616688.2015.1062908
Kim, S. H. (2010). Antecedents of Destination Loyalty.
Kim, S., Im, H. H., & King, B. E. (2014). Muslim Travelers in Asia: The Destination Preferences and Brand Perceptions of Malaysian Tourists. Journal of Vacation Marketing, 1–20. https://doi.org/10.1177/1356766714549648
Kovjanic, G. (2014). Islamic Tourism as a Factor of the Middle East Regional Development. Turizam, 18(1), 33–43.
Kozak, M. (2001). Repeaters’ Behavior at Two Distinct Destinations. Annals of Tourism Research, 28(3), 784–807.
Lam, T., & Hsu, C. H. C. (2006). Predicting Behavioral Intention of Choosing a Travel Destination. Tourism Management, 27(4), 589–599. https://doi.org/10.1016/j.tourman.2005.02.003
Lee, T. H. (2009). A Structural Model to Examine How Destination Image, Attitude, and Motivation Affect the Future Behavior of Tourists. Leisure Sciences, 31(3), 215–236. https://doi.org/10.1080/01490400902837787
Lin, C. H. (2013). Determinants of Revisit Intention to a Hot Springs Destination: Evidence from Taiwan. Asia Pacific Journal of Tourism Research, 18(3), 183–204. https://doi.org/10.1080/10941665.2011.640698
Marzuki, S. Z. S., Hall, C. M., & Ballantine, P. W. (2012). Restaurant Managers’ Perspectives on Halal certification. Journal of Islamic Marketing, 3(1), 47–58. https://doi.org/10.1108/17590831211206581
Mohamad, M., Abdullah, A. R., Ali, A. M., & Yacob, R. (2013). Modelling the Relationships of Service Recovery Satisfaction, Destination Image and Post-Trip Behaviour Intention. International Business Research, 6(8), 113–120. https://doi.org/10.5539/ibr.v6n8p113
Mohammad, B. A. M. A. H. (2014). Examining Tourist ’ s Satisfaction , Loyalty and Intention to Revisit. Research Academy of Social Sciences, 2(6), 260–273.
Mohsin, A., Ramli, N., & Alkhulayfi, B. A. (2016). Halal tourism: Emerging opportunities. Tourism Management Perspectives, 19, 137–143. https://doi.org/10.1016/j.tmp.2015.12.010
Norlida Hanim, M. S., Redzuan, O., Abu Hassan Shaari, M. N., & Mohd
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2017-10-09
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Hospitality, Tourism and Hotel
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Unit Penyelidikan, Inovasi dan Komersialan
POLIMAS
